Milan, November 18th 2023 — Building upon its founder Vigil Abloh’s legacy of perpetually provoking fresh cultural conversations, Off-White™ introduces _LOGIC, a two-part archive-inspired capsule collection in partnership with FARFETCH Beat.
The kick-off moment for Off-White™ to present this is through the capsule collection that plainly articulates the rational and recognizable line between Abloh and future projects by remixing foundational house codes and styles.
The _LOGIC capsule includes t-shirts and hoodies (both available in black or white), that showcase an archival survey of past graphics, logos that are emblems of the brand’s decade-long history. A trademark black “OW” Varsity jacket serves up heritage characters via patches on its white sleeves and places the brand’s philosophy — defining the grey area between black and white — on the back.
A low-top “OUT OF OFFICE” sneaker also distills core brand elements in two versions: one black and white style stripped back to the shoe’s essential components, and one premium style with elevated detailing that introduces Off-White™’s signature blue.
Adding to the _LOGIC capsule is FARFETCH under its BEAT program - the platform's retail concept series that introduces exclusive product experiences to its customers.
The partnership with FARFETCH for BEAT 011 will include a reimagined subcollection of ten tshirts and ten hoodies from the _LOGIC capsule, featuring the work of New York artist Phillip Leyesa, who customized select pieces using his used/cut off/distressed effect with blue, black and white paint brushes. The BEAT 011 capsule will be sold exclusively on www.Farfetch.com, from November 20th.
The wider _LOGIC collection also comprises a curated selection of home objects, including: a poster of Off-White™’s archival graphics and logos (available in full color or metallic silver) and three distinct area rugs; a signature blue-black-white Off-White™ script logo rug, a red leaf emblem rug with “OFF” typography, and a seafoam green statement rug displaying the brand’s aforementioned philosophy.
To celebrate the launch of _LOGIC and BEAT 011, Off-White™ and FARFETCH co-hosted an “Imaginary Dinner” and an afterparty for their communities at Delilah in Los Angeles on November 15th.
The debut Off-White™ _LOGIC capsule collection is available from November 20th 2023, on www.off---white.com and www.Farfetch.com, as well as at independent Off-White™ stores globally and select retail partners worldwide.
About Off-White c/o Virgil Abloh™
Established in 2013, Off-White™ is defining the grey area between black and white as a color. Under the brand name, seasonal men’s and women’s clothing collections, objects, furniture, and publications are articulating a current cultural vision. Collections are embedded in a recurrent backstory, with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, Italy, the label harnesses the country’s history and craftsmanship, yet offers a global perspective on design and trends. With a clear vision of splicing the reality of how clothes are worn with the artistic expression of high-fashion, creative director and designer Virgil Abloh explored concepts in the realm of youth culture in the contemporary context.
About Farfetch
Farfetch Limited is the leading global platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today, the Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over
1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global platform. Farfetch’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. Farfetch offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses Farfetch Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and Future Retail, which develops innovations such as our Connected Retail solutions.
For more information please contact:
Off-White Milano
Giulia Malagoli - giulia.malagoli@off—white.com