FARFETCH BEAT launches exclusive Tekla Red collection
- Red sleepwear and bedding inspired by Trisha Brown’s 1971 dance performance Roof Piece, available exclusively at FARFETCH and Tekla
- In addition to the main collection, 25 limited sets include commemorative embroidery and a reproduction of an archival poster announcing the 1973 performances of “Roof Piece”, sold exclusively on Farfetch.com
- The limited collection is celebrated through a reimagined version of Brown’s dance, reinterpreted in a special performance for social media by model Lily McMenamy
LONDON, U.K. September 7, 2022 – FARFETCH Limited (NYSE: FTCH), the global destination for modern luxury, today announces the third release from FARFETCH BEAT, the new concept retail series that introduces exclusive product experiences to an international audience.
For BEAT 003, FARFETCH has partnered with Tekla to produce a limited number of bespoke sleepwear sets inspired by Trisha Brown’s 1971 “Roof Piece”. The performance saw dancers scattered across the roofs of SoHo, New York, where they played a dance version of the game telephone, all dressed in a burning red.
Each of the special edition sleepwear sets is embroidered with a commemorative message and includes a reproduction of an archival poster announcing the 1973 performances of “Roof Piece” . The 25 limited sets are available only on FARFETCH.
With so much dance proliferating online now, model and actress, Lily McMenamy has reinterpreted the “Roof Piece” for TikTok, which felt like an honest modern interpretation of the original ethos. Movement Director, Jaime Scott from Trisha Brown Dance Company guided Lily as she reimagined the performance. Communication across distance is the essential essence of this dance. The work is both simple and radical – much like Tekla.
Ronojoy Dam, Global Director, Brand & Culture, FARFETCH said:
“We have been fans of Tekla for a very long time and are delighted to launch this special limited edition together as part of our BEAT series. Each BEAT release has been informed by very organic conversations and we’re honoured that this one brings the influence and inspiration of Trisha Brown Dance Company into a new environment and context with Tekla.”
In addition to the bespoke collection, Tekla has produced a limited number of classic poplin sleepwear and percale bedding in a striking new Red colourway inspired by the original costumes of the 1971 performance. Included are long-sleeved and short-sleeved shirts, pants, shorts, duvet covers, pillow shams and sheets which are available on Farfetch.com and Teklafabrics.com.
The sleepwear is cut with a unisex, oversized fit, made from crisp, lightweight cotton that sits gently on the body. The roomy fit allows for freedom of movement, expressed by the dancers who will wear sleepwear sets through the performance. Bedding, woven with a 200 thread count and lightly stonewashed for a crisp, soft finish, will act as a starting point, with Lily McMenamy awakening from a red bed placed on a rooftop.
All products in the collection are made from 100% organic cotton.
Anne Boissonnault, Archive Director, Trisha Brown Dance Company said:
"Roof Piece (1971) is about the transmission of movement over distance and through time. It’s so exciting to see Trisha’s iconic work, reimagined for fashion, still rippling through our collective consciousness."
The collection will be available on 7 September 2022, 9am CET/8am GMT, exclusively on FARFETCH and teklafabrics.com
The limited sleepwear sets are priced at €350/£300/$390. Single sets start from €125/£110/$140 and doubles start from €215/£180/$235.
Stay tuned for the next ad-hoc release via FARFETCH BEAT…
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About FARFETCH
Farfetch Limited is the leading global platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today the Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Farfetch’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. Farfetch offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses Farfetch Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and Future Retail, which develops innovations such as our Connected Retail solutions.
For more information, please visit www.farfetchinvestors.com.
About Tekla
Established in Copenhagen in 2017, Tekla creates elevated, functional pieces of uncompromising quality for home comfort. With a foundation in textiles, the full collection comprises pieces for the entire home, including towels, bedding, sleepwear and kitchen linens – all made to be lived in and made to last.
Known for its timeless, straightforward design and a modern approach to the home, Tekla provides customers with the freedom of expression.
Tekla is sold online and at selected stores globally.
For more information, please visit teklafabrics.com.
Media Contacts:
FARFETCH
Susannah Clark
EVP Communications, Global
susannah.clark@farfetch.com
Tekla
Eliska Muchova
PR & Communications Manager
eliska@teklafabrics.com